Professional X Live. Real-time. Conversation-driven.

X (Twitter) Live streaming for real-time news, commentary, and corporate announcements. Optimised for conversational engagement with live tweet integration and real-time audience interaction.

Scope your event What is included

News-first audience: Real-time
Session-friendly: Short-form
Driven engagement: Conversation
Grade quality: Broadcast

What's included

What we deliver on every broadcast.

News and breaking event coverage with X integration and tweet amplification
Live commentary for sports, entertainment, and current events
Corporate announcement streaming with investor and media engagement
Conversation monitoring and live response integration for maximum velocity

Why X Live

X is where live news breaks. Your broadcast should feel like that.

X (formerly Twitter) is the real-time news-first platform. Breaking news, sports commentary, market moves, and political events happen on X faster than on any other platform. X Live broadcasts that match that pace and tone outperform polished productions that feel over-rehearsed.

CBA produces X Live with the same broadcast infrastructure applied to larger-audience platforms but with faster pacing, shorter session targets, and tighter editorial focus on the news hook.

Where X wins

Breaking news, sports commentary, corporate announcements, real-time reactions.

Breaking announcements: Product launch moments, corporate announcements, market-moving statements. X audience expects immediacy. CBA produces the announcement live on X first, then simulcasts to other platforms as the news breaks.
Sports commentary and reactions: Live reaction broadcasts during major matches, expert commentary during tournament moments. X audience consumes this format natively.
Analyst broadcasts: Market analysis, earnings reactions, political commentary. X audience includes journalists, analysts, and decision-makers who use X as their primary real-time feed.
Crisis and response: Corporate response broadcasts, government briefings, crisis statements. X is often the first platform where these broadcasts need to land.
Short sessions, high engagement: 15-30 minute sessions with strong reply engagement outperform 90-minute sessions on X.

Under the hood

Specification.

Technical specification

Ingest: RTMP to X Live API. X Premium account tier may be required for certain features.
Output: 720p or 1080p at 4-6 Mbps. X compresses aggressively so higher input bitrate preserves viewer-side quality.
Spaces integration: Audio-first X Spaces can run in parallel with visual broadcasts for audiences who prefer audio format.
Reply monitoring: Live reply and quote-tweet moderation. Producer surface highlights relevant audience responses to the talent.

YouTube

Multi-camera, broadcast-grade live streaming to YouTube. From corporate keynotes to esports tournaments, engineered with a second path so a failure never reaches the audience.

Stream to YouTube

B2B live streaming to LinkedIn. Corporate conferences, thought leadership sessions, and executive communications delivered with broadcast-quality production.

Stream to LinkedIn

Facebook

Broadcast-grade live streaming to Facebook Pages and Groups. Corporate events, community engagement, and product launches with multi-camera production.

Stream to Facebook

Instagram

Vertical-first live production for Instagram. Brand activations, product launches, and influencer events, multi-camera streaming optimised for mobile audiences.

Stream to Instagram

TikTok

Vertical live production for TikTok. Reach Gen Z and millennial audiences with broadcast-quality streams, product launches, events, and creator content.

Stream to TikTok

Twitch

Broadcast-grade Twitch production for esports tournaments, gaming events, and 24/7 streams. Multi-camera, overlays, and tournament-ready production.

Stream to Twitch

Multi-platform

One production, every platform. Simultaneous live streaming to YouTube, Facebook, Instagram, LinkedIn, TikTok, X and Twitch from a single encode.

Simulcast

FAQ

What buyers ask before they book.

Is X still worth streaming to?

For real-time news, sports commentary, and analyst broadcasts, yes, often the primary platform. For consumer marketing, usually not the highest-ROI destination.

Can we run X Spaces and video Live in parallel?

Yes. Audio-first Spaces can run concurrently with video Live for audiences who prefer each format.

What about character-limited context around the Live?

CBA drafts the supporting posts, quote-tweets, and reply hooks that frame the broadcast in the X feed pre-, during, and post-broadcast.

Is X appropriate for regulated-industry broadcasts?

Generally no. For listed-company IR or regulated broadcasts, CBA recommends the Corporate Streaming service with appropriate access controls rather than a public X Live.

Tell us the date, the platforms and who is watching.

We scope every broadcast against its run of show, not a package.

Scope your event

CBA runs cross-platform live streaming for productions that reach every feed at once.