Creative Broadcast Agency
Facebook

Professional Facebook Live. Audience ready. Production ready.

Facebook Live with multi-camera production and platform-optimised delivery. Simultaneous streaming to multiple Pages and Groups with independent audience targeting per destination.

2B
Users on Facebook
Groups
Community integration
16:9
And vertical
VOD
Retained automatically
What's included

What we deliver on every engagement

Multi-camera production for Facebook horizontal and vertical formats

Facebook-native features: comment moderation, reactions, subscriber notifications

Simultaneous multi-page streaming with independent customisation

Post-broadcast retention and organic reach optimisation

Why Facebook still matters

Facebook skews older, and that is exactly who you want for some events.

Facebook gets written off as yesterday's platform. For certain audiences that view is wrong. Facebook has 2 billion active users and skews older than Instagram, TikTok, and LinkedIn. For corporate AGMs attended by long-tenured shareholders, for community cultural events, for educational institutions broadcasting to their alumni base, Facebook Live is often where the actual audience lives.

CBA produces Facebook Live with the same broadcast-grade production applied to YouTube and LinkedIn. Professional cameras, broadcast audio, moderated chat, VOD capture.

Where Facebook wins

Community, older demographics, institutional events.

Community events. Charity broadcasts, community celebrations, cultural events. Facebook Groups integration lets you broadcast directly into an active Group where the audience already discusses related content.

AGMs for older shareholder bases. Corporate broadcasts where the shareholder demographic is predominantly 55+. Facebook Live hits that audience where they actually are.

Educational and alumni events. Universities and schools broadcasting reunions, commencements, and alumni briefings. Facebook is where alumni aggregate over time.

Regional language audiences. Arabic-first, Urdu, Tagalog, Malayalam communities often engage with events on Facebook more than on English-first platforms. CBA produces bilingual and multi-language Facebook Live broadcasts regularly.

Parallel YouTube and LinkedIn distribution. Facebook as one of multiple destinations on a multi-platform simulcast. Each platform gets its correct format.

Under the hood

Specification.

Technical specification

Ingest. RTMP or RTMPS to Facebook Live API. CBA integrates with Page-level, Group-level, or Event-level Live endpoints depending on scope.

Output. 1080p at 4-6 Mbps primary. 720p backup for lower-bandwidth viewers.

Chat moderation. Live comment moderation with profanity filter and producer queue. Vetted comments surface to the talent monitor.

VOD. Facebook retains the live as a post-video. CBA optimises metadata for reach post-event.

FAQ

Questions we get from buyers before they book

Is Facebook still worth streaming to?

Depends on audience. For 18-34 creator content, probably not. For AGMs, community events, regional-language broadcasts, and older shareholder bases, yes. Facebook is where certain audiences actually live.

Can we stream into a specific Facebook Group?

Yes. Group-level Live is supported via API. Useful for community and alumni broadcasts where the audience is already aggregated in a Group.

What about parallel distribution?

Yes. Facebook as one destination in a multi-platform simulcast alongside LinkedIn, YouTube, and your own platform is standard.

Do you handle multilingual Facebook Live?

Yes. Bilingual broadcasts with separate audio tracks per language are supported. Arabic, Urdu, Tagalog, and Malayalam are common CBA engagements.

Other platforms

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Your event deserves production that performs.