Creative Broadcast Agency
Blog

Broadcast production knowledge. From the newsroom to the esports arena.

CBA broadcast engineering team shares technical guides, production best practices, equipment reviews, and strategic insights on live streaming, event production, and broadcast technology.

Latest

Broadcast + streaming knowledge

Venue testing

Upload speed for streaming: how much you need, and how we test a venue.

What is a good upload speed for streaming? Encode bitrate plus 20% headroom: 7.2 Mbps for 1080p30. The figures per resolution, and how we test a venue.

Venue testing

Packet loss test for live streaming: why streams drop when speed looks fine.

A packet loss test shows what a speed test misses. What loss does to SRT and RTMP, the thresholds that matter, and how we test a venue before a show.

Venue testing

Jitter test for live streaming: what jitter is and how we check a venue.

A jitter test measures how much network delay varies. Why jitter makes a live stream stutter, the thresholds, and how we check a venue.

Venue testing

Stream latency test: how we measure stream delay and slide timing.

A stream latency test measures the delay from room to viewer. How we run it on a rehearsal with a clock in the picture, and use it to time slides and cues.

Venue testing

Streaming diagnostic: is your internet good enough for live streaming?

Is your internet good enough for live streaming? The streaming diagnostic we run before we quote or go live: every check, its threshold, and what it decides.

Esports

Best multi-camera streaming setups for esports tournaments.

How to plan multi-camera production for an esports tournament: camera plan, vision mixing, redundant encoding and the failure points to design out.

Hybrid events

What is a hybrid event? How to stream one event to two audiences.

What a hybrid event is, how hybrid event streaming works, how to pick a platform, bring in remote speakers and keep the room and online audience in step.

Brand marketing

Live streaming for brands: launches, series and social reach.

How brands use live streaming for launches, events and social media: formats that work, each platform, the production standard and what to measure.

Esports

Why low latency matters in esports broadcasting.

Why low latency matters in esports broadcasts and how SRT delivers 2-4 second glass-to-glass latency at tournament scale. Pipeline, partners, and what to ask.

Sports broadcast

Understanding replay systems in live sports broadcasting.

How EVS XT, Evertz DreamCatcher, and NewTek 3Play replay systems work in live sports and esports broadcasts. Workflow, operator role, and GCC deployments.

Streaming protocols

What is SRT streaming? Secure Reliable Transport explained.

SRT (Secure Reliable Transport) is the video streaming protocol behind modern live broadcast. How SRT works, latency and encryption settings, SRT vs RTMP, and when to use it.

Production guide

How to record a live stream professionally.

Recording a live stream professionally: encoders, ISO recording, archive management, and post-event delivery.

Regulations

Live streaming regulations in Dubai.

Dubai live streaming regulations: NMC content rules, TDRA spectrum rules, drone permits, venue authorisations, and what corporate and event broadcasters actually need.

Production guide

Live event video production: the complete guide.

How CBA produces live events end-to-end: site survey, systems design, multi-camera, encoding, distribution, and what scales from a corporate keynote to a multi-stage conference.

Sports broadcast

Sports live streaming in the UAE: how a multi-camera broadcast is planned.

Sports live streaming for UAE clubs, federations and organisers: camera plans by sport, replay, scoring graphics, connectivity and delivery.

LSaaS

LSaaS redirect.

Live Streaming as a Service consolidated into the main services page.

Connectivity

Bonded cellular live streaming: going live where there is no fibre.

How bonded cellular and 5G bonding work, what throughput to expect, and how to plan a live stream from a site with no fibre in the UAE and GCC.

Infrastructure

Advantages of live streaming CDN providers.

Comparing live streaming CDN providers: AWS MediaLive, Akamai, Google Cloud, Azure Media Services.

Community

Pro bono live streaming support for NGOs at conferences.

CBA provides pro bono live streaming support for qualifying NGOs at major conferences. How to apply.

Esports

Esports broadcast & live streaming services.

Professional esports broadcast and live streaming services for tournaments, leagues, and gaming events.

Buyer guide

How to choose a live streaming company: the buyer's checklist.

How to choose a live streaming or event production company: the questions to ask, the evidence to request, the red flags and what a proper scope holds.

Audience engagement

Top interactive live streaming tools 2026.

The interactive live streaming tools CBA actually deploys for corporate events, sports, and esports broadcasts. Q&A, polls, chat, gamification, and the data they generate.

Dubai planning guide

How to live stream an event in Dubai: venues, connectivity and permits.

How to live stream an event in Dubai: test the venue connection, add a second path, check permits, time it for your audience and prepare the brief.

Broadcast standards

What is SMPTE 2110? Baseband vs IP video.

SMPTE 2110 is the IP video standard replacing baseband SDI in broadcast facilities. What it is, how it compares to SDI, and what it means for production engineers.

Equipment

Best cameras for live streaming.

PTZ, ENG, cinema, mirrorless, action cameras compared by what CBA actually deploys on live broadcasts. Workflow recipes per event type.

Webcast guide

What is a webcast? A guide from the control room.

A webcast is a video broadcast over the internet to an audience that watches rather than joins. What it means, how a professional webcast is produced, and what drives the cost.

Comparison

Webcast vs webinar: what is the difference?

Webcast vs webinar: a webinar is built for conversation with a smaller group, a webcast for reach with a produced programme. How they differ, and which your event needs.

Investor relations

Earnings call webcasts and AGMs. Investor events with no second take.

How to run an earnings call webcast, investor webcast or AGM live stream: formats, risks, a readiness checklist and what to ask a production partner.

Comparison

Webcast vs Microsoft Teams: when you have outgrown the all-hands tool.

Microsoft Teams is right for most internal video. For large, external or high-stakes events, a produced webcast is the better answer. Here is where the line sits.

Marketing ROI

Webinar production ROI. Count what the event leaves behind.

Is webinar production worth it? How to measure webinar ROI: the four returns beyond the invoice, the data to ask for, and when not to produce.

Sponsor activation

Live stream sponsorship. What sponsors measure, and what makes them renew.

How to build live stream sponsorship that sponsors renew: what they measure, activation inside the broadcast, the first 72 hours, and consent-safe data.

Playbook

Hybrid event playbook for marketing teams.

An 8-week runbook for marketing teams planning their first (or tenth) hybrid event. Week-by-week deliverables, stakeholder map, tech questions to close before week 4, and the common mistakes that cost you attendance.

Event guide

How to live stream an event, step by step.

How to live stream an event or conference: audience, platform, cameras, sound, connection, rehearsal, the day-of plan, and what to deliver after.