Professional LinkedIn Live. Executive communications at broadcast standard.

LinkedIn Live optimised for B2B corporate communications and thought leadership. Multi-camera production, professional audio, formal presentation standards.

Scope your event What is included

Executive audience: B2B
Moderated live: Comment
Horizontal native: 16:9
Leadership format: Thought

What's included

What we deliver on every broadcast.

Multi-camera corporate presentation with broadcast-standard audio
Executive speaker briefing and professional graphics integration
LinkedIn-native engagement: live polling, Q&A moderation, attendee data
Post-broadcast replay optimisation and organic reach analytics

Why LinkedIn Live

LinkedIn has the buyer, not the hobbyist.

LinkedIn Live is B2B native. The audience is the decision-maker, not the consumer. A product launch on TikTok reaches millions of eyeballs that will never become customers. The same launch on LinkedIn Live reaches hundreds of CFOs, heads of procurement, and regional directors who can actually sign a contract.

CBA produces LinkedIn Live with executive-grade production values. Professional lighting, broadcast audio, branded graphics, moderated Q&A. The executive on camera looks like they are on a broadcast news channel, not a corporate webinar grid.

Where LinkedIn wins

Executive thought leadership, investor communications, category building.

CEO and executive broadcasts: Thought-leadership segments with your CEO or senior leaders looking like broadcast professionals, not hesitant webinar hosts.
Category-building: LinkedIn prioritises comment engagement over reach. A well-produced 30-minute live with strong comment Q&A outperforms a polished pre-recorded video for category authority.
Investor and analyst briefings: Public company earnings commentary, investor day summaries, analyst Q&A. LinkedIn audience skews professional, so listed-company audiences are present.
Event aftershow: Companies running physical events often re-convene senior leaders on LinkedIn Live post-event for expanded Q&A to the investor and analyst audience.
Recruitment and employer brand: Senior talent discovers companies via LinkedIn content. A LinkedIn Live with senior leaders reinforces employer brand better than a corporate careers page.

Under the hood

Specification.

Technical specification

Ingest: RTMP to LinkedIn Live API. LinkedIn Live accepts a custom RTMP stream from our encoder on an approved Page.
Output: 1080p at 4-6 Mbps primary. 720p backup. Audio AAC 128 kbps stereo.
Moderation: Live comment moderation via LinkedIn API. Producer-side queue routes vetted questions to the presenter's monitor.
Replay: LinkedIn converts the live to a feed post at broadcast end. CBA optimises captions, title, and description for post-event reach.

YouTube

Multi-camera, broadcast-grade live streaming to YouTube. From corporate keynotes to esports tournaments, engineered with a second path so a failure never reaches the audience.

Stream to YouTube

Facebook

Broadcast-grade live streaming to Facebook Pages and Groups. Corporate events, community engagement, and product launches with multi-camera production.

Stream to Facebook

Instagram

Vertical-first live production for Instagram. Brand activations, product launches, and influencer events, multi-camera streaming optimised for mobile audiences.

Stream to Instagram

TikTok

Vertical live production for TikTok. Reach Gen Z and millennial audiences with broadcast-quality streams, product launches, events, and creator content.

Stream to TikTok

Real-time live streaming to X. News coverage, sports commentary, corporate announcements, and live events broadcast where the conversation happens.

Stream to X

Twitch

Broadcast-grade Twitch production for esports tournaments, gaming events, and 24/7 streams. Multi-camera, overlays, and tournament-ready production.

Stream to Twitch

Multi-platform

One production, every platform. Simultaneous live streaming to YouTube, Facebook, Instagram, LinkedIn, TikTok, X and Twitch from a single encode.

Simulcast

FAQ

What buyers ask before they book.

Do we need LinkedIn Live partner access?

Your LinkedIn Page needs Live enabled and you need to have posted on the Page recently. LinkedIn gates Live access to active Pages.

What length of broadcast works on LinkedIn?

30-45 minutes is the sweet spot for executive thought leadership. Longer works for panel formats. Under 15 minutes rarely generates enough discussion depth to land.

Can we integrate LinkedIn polls?

Yes, via the Page post associated with the Live. Polls launch pre-broadcast and collect responses during, with results surfaced live.

What about investor-day compliance?

For listed-company content, CBA integrates the LinkedIn Live with the Corporate Streaming service stack so chain-of-custody recording and compliance documentation are retained alongside public delivery.

Tell us the date, the platforms and who is watching.

We scope every broadcast against its run of show, not a package.

Scope your event

This is part of getting a stream onto every feed.