Creative Broadcasts.

Most CBA clients hire us as a managed service: brief in, broadcast out. That works at one event at a time. It does not work for the IR team running quarterly earnings, the sponsor activation lead with twelve campaigns a year, or the comms team that has standardised on monthly all-hands and town halls.

For those teams, the gap is not production capability. It is having a platform that lets them produce themselves to broadcast standard, on a cadence, without re-scoping every event.

Creative Broadcasts is the platform we built for those teams. Browser-native. Same broadcast engineering underneath as our managed productions. Different model: you run your events on it, we maintain the platform, the data lands in your hands.

Online webinars from any browser. No software install. Open the platform on a laptop, set up the event, configure the speakers, hit go live. The same controls a CBA producer uses, exposed through a clean interface for your team.

Source switching, online. Multiple inputs (cameras, presenter feeds, slides, screen-shares, pre-recorded VT) cut live from the platform during the broadcast. Director-style switching without a director booked.

Branded viewer experience. Your colours, your logo, your registration page. Viewers land on a portal that looks like your brand, not the platform's.

Live engagement capture. Polls, Q&A, chat, watch time, attendee identity. All captured per-attendee, ranked, exportable. The audience interacts; the data accumulates.

A managed broadcast ends with the recording. A platform broadcast ends with a data pack your team uses for the next 90 days.

Per-attendee engagement scoring. Watch time, questions asked, polls voted, chat activity weighted into a 0-100 score. Hot, warm, cold. Your sales team picks up the list on Monday and calls the right people first.

Topic-level signal. Multi-session events return per-session attendance and drop-off. You see which speakers landed and which sessions emptied the room.

Sponsor exposure proof. When sponsors ask "what did our money reach", the data answers in attendee terms, not impression counts. Per-attendee exposure, sponsor moment engagement, lead pull-through.

CRM-ready export. Salesforce, HubSpot, Pipedrive, custom CRMs. The engagement score lands as a field on the lead record. Your sales team sees it on opening the contact.

Investor Relations. Quarterly earnings calls, AGMs, investor days. SSO-gated access, chain-of-custody recording, regulatory compliance built in. The IR team runs the cadence; CBA stays out of the way unless called.

Corporate Communications. Monthly town halls, all-hands, internal launches, leadership briefings. Branded internal experience, employee SSO, recording archive that survives the team.

Sponsor Activation. Multi-event sponsor campaigns where every broadcast must return per-attendee data. The platform captures the data. Sponsor reporting becomes spreadsheet attachment, not bespoke deck.

Marketing teams running webinar series. Recurring lead-generation broadcasts where the marketing-to-sales handoff hinges on engagement signal quality. Per-attendee scoring lands in the CRM the moment the broadcast ends.

Three engagement models, picked per event:

Self-serve. Your team runs the event end to end on the platform. Set up, broadcast, export the data. CBA stays out unless asked. Suits internal events, recurring webinars, lower-stakes broadcasts where the team has built operating rhythm.

Operator-assisted. Your team runs the show. A CBA producer is on standby in the background, monitoring for technical issues, available on a private channel if something needs attention. Suits external-audience events where the cost of a visible failure is too high.

Managed event on the platform. CBA runs the event for you, on the platform, using the same engagement and data layer. The output: managed-service quality plus the per-attendee data your CRM expects. Suits high-stakes events where production load is too high for the in-house team but the data layer must remain intact.

Same platform, different operating model per event. Switch between them as the calendar shifts.

Creative Broadcasts is in pre-launch. The platform is operational; we are bringing on founding clients ahead of general availability. If your organisation runs 12+ broadcasts a year and the engagement data is the product, the conversation should start now.

What founding clients get: priority engineering attention, direct input into the roadmap, preferential commercial terms when GA pricing lands, and a CBA producer on call for the first three months.

What we want from founding clients: real cadence, willingness to ship feedback, and an event calendar we can run against rather than a pilot that disappears after week two.