Creative Broadcast Agency
Glossary

Live streaming and broadcast terminology. Explained properly.

Technical reference for live streaming protocols, broadcast standards, encoding, and production terminology. Written by broadcast engineers for event producers, content creators, and enterprise communications teams.

Reference

Broadcast + streaming terminology

Streaming protocols

RTMP vs SRT: which live streaming protocol should you use?

RTMP vs SRT compared: latency, reliability, encryption, and when to use each. Technical reference for live streaming engineers.

Technical reference

Broadcast quality explained.

What broadcast quality means in 2026: resolution, frame rate, colour science, and the standards that define 'broadcast-grade'.

Technical reference

Vision mixing in broadcast production.

What vision mixing is, how it works, and which vision mixers (Blackmagic ATEM, Grass Valley, Ross) professionals use.

Technical reference

SDI (Serial Digital Interface) explained.

SDI explained: what Serial Digital Interface is, SDI vs IP video, and where SDI still dominates in 2026.

Encoding

CBR vs VBR: constant vs variable bitrate for streaming.

CBR vs VBR encoding explained: when to use constant bitrate vs variable bitrate for live streaming and video on demand.

Equipment

Live streaming equipment setup: complete guide.

Complete live streaming equipment setup guide: cameras, audio, encoders, lighting, and connectivity for any budget.

Production

Conference video production explained.

Conference video production explained: multi-camera coverage, speaker ops, session recording, and delivery.

Technical reference

5G Bonding

5G bonding combines multiple cellular connections (typically multiple 5G modems or 5G plus 4G) to create a single, more reliable data stream.

Technical reference

Adaptive Bitrate Streaming

Adaptive bitrate streaming (ABR) automatically adjusts video quality based on each viewer network conditions in real time.

Technical reference

Broadcast Systems Design

Broadcast systems design is the foundational engineering discipline that determines whether a live event succeeds or fails.

Technical reference

CDN (Content Delivery Network)

A CDN distributes video streams across geographically distributed servers, ensuring viewers connect to nearby servers for faster delivery and lower latency.

Technical reference

Cloud Production

Cloud production uses cloud-based software running on remote servers to perform tasks that traditionally required hardware in a physical control room.

Technical reference

Comms Systems

Comms systems connect production team members through headsets and microphones so they can coordinate in real time.

Technical reference

Encoding Equipment

Video encoders are the hardware (or software) that convert raw camera signals into compressed video streams suitable for delivery over IP networks.

Technical reference

eSports Production

Esports broadcast production is fundamentally different from sports broadcasting because game graphics and player cameras must be perfectly synchronised.

Technical reference

Event Streaming

Event streaming encompasses live transmission of conferences, product launches, award shows, and large-scale productions to remote audiences.

Technical reference

Fibre Distribution

Fibre optic distribution provides high-bandwidth, long-distance signal transport from event venues to broadcast facilities.

Technical reference

HLS (HTTP Live Streaming)

HLS is an adaptive streaming protocol where video is divided into small segments and a playlist tells players where to find them.

Technical reference

Hybrid Event Streaming

Hybrid events combine in-person attendance with remote participation, requiring simultaneous production for two fundamentally different audiences.

Technical reference

Interactive Features

Interactive features in live streaming (polls, live chat, Q&A, viewer reactions) create engagement that passive video consumption cannot match.

Technical reference

IP-Based Broadcasting

IP-based broadcasting uses standard internet protocols (Ethernet, TCP/IP) to distribute broadcast signals instead of legacy SDI.

Technical reference

Live HD Streaming

HD streaming (1920x1080) is the professional standard for most live broadcasts. High quality at achievable bandwidth.

Technical reference

Low Latency Streaming

Low-latency streaming minimises the delay between live action and viewer experience. Target sub-3 second latency.

Technical reference

MCR (Master Control Room)

An MCR is the central facility where all broadcast production signals converge and output is controlled.

Technical reference

Multi-Platform Distribution

Multi-platform distribution sends your broadcast to multiple simultaneous destinations (YouTube, Facebook, Twitch, your own site).

Technical reference

Multicam Workflows

Multicam workflows coordinate multiple camera feeds through vision mixing, switching, graphics, recording, and delivery in real time.

Technical reference

NDI (Network Device Interface)

NDI is a protocol for real-time video transmission over IP networks, simpler and more flexible than SMPTE 2110 or SDI.

Technical reference

OB Truck (Outside Broadcast)

An OB truck is a mobile production facility containing vision mixers, audio consoles, monitoring, and encoding equipment.

Technical reference

Post Event Analytics

Post-event analytics measure how the broadcast performed: concurrent viewers, geographic reach, engagement depth.

Technical reference

Remote Speaker Integration

Remote speaker integration combines speakers physically located elsewhere with an in-venue event, seamlessly.

Technical reference

Secure & Private Live Streaming

Secure and private live streaming refers to restricting viewer access to a live stream and protecting the video transmission from interception.

Technical reference

Site Survey

A site survey is a detailed technical assessment of the venue before event production: power, connectivity, camera positions.

Technical reference

SMPTE 2110

SMPTE 2110 is the standard for studio broadcasting over IP networks, replacing legacy SDI as the signal distribution method.

Technical reference

SRT (Secure Reliable Transport)

SRT is a modern streaming protocol designed to reliably transmit video over unpredictable networks.

Technical reference

Video Production & Editing

Video production covers capture. Video editing covers post-processing. Both are essential for event coverage.

Technical reference

Webcasts & Webinars

Webinars and webcasts are online presentations delivered to remote participants without expectation of physical attendance.

Technical reference

Bitrate explained.

What bitrate means in video streaming, how it affects quality and bandwidth, and the numbers CBA targets for HD, 4K, and low-latency streams.

Technical reference

Lower thirds explained.

What lower thirds are, why they matter in live broadcast, and how CBA generates branded dynamic lower thirds for multi-speaker events.