Instagram

Professional Instagram Live. Vertical. Engaging. Mobile-first.

Instagram Live with vertical-first framing, influencer-focused production, and mobile-optimised delivery. Multi-camera production for brand activations and product launches.

Scope your event What is included

Vertical native: 9:16
Ecosystem integration: Reels
First-class audience: Mobile
Co-stream support: Creator

What's included

What we deliver on every broadcast.

Vertical camera framing and multi-camera switching for 9:16 format
Influencer speaker integration with professional audio and lighting
Brand activation production with product integration and purchase messaging
Simultaneous Stories integration and post-broadcast Reels clip repurposing

Why Instagram Live

Instagram is where attention is. Vertical, mobile, fast.

Instagram is the default live platform for brand activations, influencer events, product launches, and creator-economy content. The audience is mobile-native, vertical-first, and scrolls past anything that looks like it was designed for television. Producing for Instagram means producing for the phone, not the TV.

CBA produces Instagram Live with vertical-first framing, mobile-optimised graphics, and live engagement features that use the platform's native feature set (polls, questions, stickers). The broadcast quality is executive-grade; the presentation is Instagram-native.

Where Instagram wins

Product launches, brand activations, influencer and CEO co-streams.

Product launches: Vertical 9:16 reveal moments where the product gets hero framing. Integrated Instagram Shopping for live-purchase flow on eligible accounts.
Brand activations: Event broadcasts from the activation floor with roaming cameras, live commentary, and immediate Reels cuts during the event.
Influencer and CEO co-streams: Host handoff production where your CEO joins an influencer's live, or two executives co-stream from different locations. CBA handles the production tech so the talent focuses on the conversation.
Creator-economy events: Creator summits, creator content drops, creator-focused product launches. CBA produces with the pacing and framing the Instagram audience expects.
Live-to-Reel distribution: Instagram Live content cut into Reels during the broadcast. Reels drive post-event discovery that the Live itself cannot.

Under the hood

Specification.

Technical specification

Ingest: RTMP to Instagram Live API. Vertical 9:16 primary output. Horizontal cross-posting available for simultaneous Reels and YouTube publishing.
Output: 1080x1920 vertical at 4-5 Mbps. Mobile-optimised encoder profile.
Native features: Polls, questions, reactions, stickers integrated into the production surface. Graphics operator triggers platform-native overlays.
Co-streaming: Browser-based guest portal for remote co-hosts. CBA manages the handoff and keeps both streams in sync.

YouTube

Multi-camera, broadcast-grade live streaming to YouTube. From corporate keynotes to esports tournaments, engineered with a second path so a failure never reaches the audience.

Stream to YouTube

B2B live streaming to LinkedIn. Corporate conferences, thought leadership sessions, and executive communications delivered with broadcast-quality production.

Stream to LinkedIn

Facebook

Broadcast-grade live streaming to Facebook Pages and Groups. Corporate events, community engagement, and product launches with multi-camera production.

Stream to Facebook

TikTok

Vertical live production for TikTok. Reach Gen Z and millennial audiences with broadcast-quality streams, product launches, events, and creator content.

Stream to TikTok

Real-time live streaming to X. News coverage, sports commentary, corporate announcements, and live events broadcast where the conversation happens.

Stream to X

Twitch

Broadcast-grade Twitch production for esports tournaments, gaming events, and 24/7 streams. Multi-camera, overlays, and tournament-ready production.

Stream to Twitch

Multi-platform

One production, every platform. Simultaneous live streaming to YouTube, Facebook, Instagram, LinkedIn, TikTok, X and Twitch from a single encode.

Simulcast

FAQ

What buyers ask before they book.

Do we need an Instagram Business account?

Yes. Instagram Live via API requires a Business or Creator account with verified Page. CBA assists with eligibility if needed.

Can we integrate Instagram Shopping?

Yes, on eligible Business accounts with approved product catalogues. Live product tagging during the broadcast triggers native purchase flow.

Vertical-only, or can we dual-output horizontal?

Both. Vertical 9:16 primary for Instagram. Horizontal 16:9 parallel output for YouTube Live or LinkedIn Live on multi-platform events.

What about co-hosting with an influencer?

Supported via browser-based guest portal. CBA manages production so talent focuses on content, wherever each co-host is.

Tell us the date, the platforms and who is watching.

We scope every broadcast against its run of show, not a package.

Scope your event

CBA runs multi-platform simulcast for productions that reach every feed at once.