Professional Instagram Live. Vertical. Engaging. Mobile-first.
Instagram Live with vertical-first framing, influencer-focused production, and mobile-optimised delivery. Multi-camera production for brand activations and product launches.
What we deliver on every engagement
Vertical camera framing and multi-camera switching for 9:16 format
Influencer speaker integration with professional audio and lighting
Brand activation production with product integration and purchase messaging
Simultaneous Stories integration and post-broadcast Reels clip repurposing
Instagram is where attention is. Vertical, mobile, fast.
Instagram is the default live platform for brand activations, influencer events, product launches, and creator-economy content. The audience is mobile-native, vertical-first, and scrolls past anything that looks like it was designed for television. Producing for Instagram means producing for the phone, not the TV.
CBA produces Instagram Live with vertical-first framing, mobile-optimised graphics, and live engagement features that use the platform's native feature set (polls, questions, stickers). The broadcast quality is executive-grade; the presentation is Instagram-native.
Product launches, brand activations, influencer and CEO co-streams.
Product launches. Vertical 9:16 reveal moments where the product gets hero framing. Integrated Instagram Shopping for live-purchase flow on eligible accounts.
Brand activations. Event broadcasts from the activation floor with roaming cameras, live commentary, and immediate Reels cuts during the event.
Influencer and CEO co-streams. Host handoff production where your CEO joins an influencer's live, or two executives co-stream from different locations. CBA handles the production tech so the talent focuses on the conversation.
Creator-economy events. Creator summits, creator content drops, creator-focused product launches. CBA produces with the pacing and framing the Instagram audience expects.
Live-to-Reel distribution. Instagram Live content cut into Reels during the broadcast. Reels drive post-event discovery that the Live itself cannot.
Specification.
Ingest. RTMP to Instagram Live API. Vertical 9:16 primary output. Horizontal cross-posting available for simultaneous Reels and YouTube publishing.
Output. 1080x1920 vertical at 4-5 Mbps. Mobile-optimised encoder profile.
Native features. Polls, questions, reactions, stickers integrated into the production surface. Graphics operator triggers platform-native overlays.
Co-streaming. Browser-based guest portal for remote co-hosts. CBA manages the handoff and keeps both streams in sync.
Questions we get from buyers before they book
Do we need an Instagram Business account?
Yes. Instagram Live via API requires a Business or Creator account with verified Page. CBA assists with eligibility if needed.
Can we integrate Instagram Shopping?
Yes, on eligible Business accounts with approved product catalogues. Live product tagging during the broadcast triggers native purchase flow.
Vertical-only, or can we dual-output horizontal?
Both. Vertical 9:16 primary for Instagram. Horizontal 16:9 parallel output for YouTube Live or LinkedIn Live on multi-platform events.
What about co-hosting with an influencer?
Supported via browser-based guest portal. CBA manages production so talent focuses on content. Multi-continent co-hosts have been produced successfully.
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