TikTok

Professional TikTok Live. Creator-ready. Audience-engaged.

TikTok Live production with vertical-first framing and creator-focused format. Multi-camera production for product launches and events targeting TikTok's Gen Z and millennial demographic.

Scope your event What is included

Vertical only: 9:16
Surfacing logic: Algorithmic
Monetisation: Live gifting
Plus millennial audience: Gen Z

What's included

What we deliver on every broadcast.

Vertical production with dynamic camera movement and fast-paced edit rhythm
Creator personality production with professional audio and lighting
Live gifting integration with on-screen acknowledgement
Post-broadcast TikTok Clip distribution and Creator Fund optimisation

Why TikTok Live

TikTok is the platform where younger audiences actually are.

TikTok is where Gen Z and millennial attention concentrates. The platform rewards fast-paced, vertical, hook-first content and punishes anything produced for television. A TikTok Live broadcast that feels like a webinar fails in the first 3 seconds. One that opens with a strong visual hook and keeps pace runs for hours.

CBA produces TikTok Live with vertical-first framing, fast cuts, on-screen text overlays, and native TikTok features (stickers, gifting, comments) integrated into the production surface. Broadcast quality preserved. TikTok aesthetic respected.

Where TikTok wins

Gen Z reach, live gifting, and creator-driven campaigns.

Gen Z reach: For any brand or event targeting under-35 audiences, TikTok gets your message to the audience that other platforms cannot.
Live gifting and monetisation: TikTok Live gifting is a legitimate revenue channel on enabled accounts. CBA integrates gifting acknowledgement into the talent desk monitor.
Creator partnerships: TikTok audience loyalty is creator-first. Co-streams with creators whose audience matches your target perform better than brand-first broadcasts.
Fast-paced event coverage: Festival crowd cameras, sports moment reactions, product reveal reactions. TikTok audience consumes rapid-cut coverage better than polished long-form.
TikTok Shop integration: On eligible regions, live shopping with direct purchase flow during the broadcast.

Under the hood

Specification.

Technical specification

Ingest: RTMP to TikTok Live API (eligible accounts only). TikTok Live access is gated behind follower count and content eligibility thresholds.
Output: 1080x1920 vertical at 4-5 Mbps. Mobile-optimised encoder profile.
Native features: Stickers, gifting, comments, reactions integrated into producer surface. Producer triggers overlays in response to live audience interaction.
Content-policy compliance: CBA crew trained on TikTok Live content policy to avoid violations that could terminate the broadcast mid-stream.

YouTube

Multi-camera, broadcast-grade live streaming to YouTube. From corporate keynotes to esports tournaments, engineered with a second path so a failure never reaches the audience.

Stream to YouTube

B2B live streaming to LinkedIn. Corporate conferences, thought leadership sessions, and executive communications delivered with broadcast-quality production.

Stream to LinkedIn

Facebook

Broadcast-grade live streaming to Facebook Pages and Groups. Corporate events, community engagement, and product launches with multi-camera production.

Stream to Facebook

Instagram

Vertical-first live production for Instagram. Brand activations, product launches, and influencer events, multi-camera streaming optimised for mobile audiences.

Stream to Instagram

Real-time live streaming to X. News coverage, sports commentary, corporate announcements, and live events broadcast where the conversation happens.

Stream to X

Twitch

Broadcast-grade Twitch production for esports tournaments, gaming events, and 24/7 streams. Multi-camera, overlays, and tournament-ready production.

Stream to Twitch

Multi-platform

One production, every platform. Simultaneous live streaming to YouTube, Facebook, Instagram, LinkedIn, TikTok, X and Twitch from a single encode.

Simulcast

FAQ

What buyers ask before they book.

Does my account qualify for TikTok Live?

TikTok Live requires a minimum follower count (currently 1,000 followers on most markets) and account standing. CBA advises on eligibility and growth strategy if needed.

How does live gifting work?

Viewers send virtual gifts during the broadcast. Gifts convert to revenue share for the streamer. CBA integrates gift acknowledgement into the talent desk so generous viewers get thanked live.

Can we stream TikTok and Instagram simultaneously?

Yes. Vertical 9:16 dual-destination is standard. TikTok and Instagram Reels audiences overlap partially so simulcast maximises reach.

What about Gen Z attention spans?

TikTok rewards completion rate. CBA productions open with a strong 3-second hook and maintain visual pace so completion stays high and the algorithm continues surfacing.

Tell us the date, the platforms and who is watching.

We scope every broadcast against its run of show, not a package.

Scope your event

CBA runs cross-platform live streaming for productions that reach every feed at once.