Creative Broadcast Agency
Technical reference

Video Production & Editing

Video production encompasses shooting, recording, and capturing content. Video editing encompasses organising, trimming, and post-processing. Both are essential for event coverage. The live broadcast is the primary deliverable, but recorded content becomes repurposing asset for social media, website, marketing, and archival. During live events, production focuses on real-time capture. Cameras record to local storage, the vision mixer switches between feeds, graphics are inserted, the final mix is streamed live and recorded.

Your event deserves production that performs.