Creative Broadcast Agency

Event guide

How to live stream an event, step by step.

Decide who is watching, write the run of show, then plan sound, cameras and a connection with a backup. Rehearse every cue, run the day on a countdown, and deliver the replay and the audience data.

Reading time
6 min read
Updated
Updated

Start here: what does your event need?

Show sheet

Typical, before scoping

Cameras
Two or three: the stage, a close shot, the room for questions
Sound
Lapels for presenters, handheld microphones for the room
Crew
Director, camera operator, sound, stream engineer
Connection
Wired fibre, with bonded cellular as backup
Viewers watch
A private page behind company sign-in
Afterwards
Attendance per person and every question asked

01 Plan

Plan the stream before you choose any kit.

Two decisions drive every other one: who is watching, and what happens when.

The audience

Who is watching?

A staff town hall, a launch for press and a public session need different platforms, access rules and data afterwards.

The platform is a separate decision from the production. One programme can go to one page or to YouTube and LinkedIn at once.

Where they watch
A private page behind company sign-in, or the meeting tool they already use
What it needs
Access control, live questions, attendance per person

The plan

Write the run of show first.

Every session, speaker, video and break, with times. The whole crew works from it, and it tells you how many microphones, slide changes and remote guests you have.

Mark the moments that cannot be repeated. The camera plan exists to protect them.

Run of show, example

Version 3

  1. 09:00 Doors, holding slide Music, start-time slide
  2. 09:30 Welcome 1 lapel, name strap
  3. 09:40 Keynote with slides Deck in the mix
  4. 10:15 The announcement Cannot repeat Close shot, video playback
  5. 10:25 Panel of four 4 microphones, 3 cameras
  6. 11:05 Remote guest Tested link, return feed
  7. 11:20 Questions from the room Handheld microphones

Cameras and sound

Sound first, then cameras.

Viewers forgive a soft picture. They leave when they cannot hear. Put every speaker on a microphone and mix a clean feed from the venue desk for headphones, not the room.

Then add cameras. Two angles are the minimum that lets you cut. Remote guests need a tested link and a return feed.

Stage plan, from above

A wide and a close shot. The minimum that lets you cut to a slide or a reaction.

The connection

Plan for one line to fail.

The connection is the most common single point of failure. Never stream on the venue Wi-Fi: it slows down as the room fills.

Use wired fibre with a known upload speed, tested under load, with bonded cellular beside it. A second encoder and a local recording cover the rest.

Signal path

The stream leaves the venue on wired fibre. Bonded cellular waits on standby, and the venue records its own copy.

Graphics and slides

Graphics say what the room already knows.

A remote viewer cannot see who is speaking or when the session restarts. Name straps, holding slides and the deck tell them.

Collect every deck before the day, and play videos from the file, never a camera pointed at the screen.

Who is speaking and their title, checked for spelling against the run of show.

Registration and access

Decide who gets in, before the invitations go out.

Then send the link early, remind on the day, and give the start time in every time zone. For internal sessions, see secure private streaming.

Public
Who can watch
Anyone with the link
What you learn
Little about who watched
Use it for
Reach
Registered Most events
Who can watch
Viewers who give a name and email
What you learn
Who signed up, who attended, for how long
Use it for
Launches and conferences
Private
Who can watch
Company sign-in or a single-use link
What you learn
Exactly who watched
Use it for
Internal and confidential sessions

02 Rehearse

The show you rehearse is the show you get.

The step most often cut when time is short, and the one that prevents the most failures.

Technical rehearsal

Run the event in order, with the real people.

Real speakers, real slides, real videos and every remote guest. Tick each item as it passes. Your ticks stay on this device.

Rehearsal checklist

0 of 4

  • Every speaker on their microphone

    Levels for each voice, and handhelds for room questions.

  • Every slide cue

    Who advances the slides, and the mix shows the right deck.

  • Every remote guest, on the connection they will use

    A test from the office does not prove the hotel room.

  • The viewer page, from outside the venue

    On a phone and a laptop: picture and sound both arrive.

03 Show day

Run the day on a countdown.

The same backbone every time. Bigger events rig the day before.

-6h before doors

Arrive and test

Rig the cameras and tape every cable on a walkway. Test every microphone. Run a ten-minute test stream over the real connection, and check the viewer page on several devices.

Four failures a timeline prevents

  • Streaming on the venue Wi-Fi
  • A speaker with no microphone
  • Starting the stream at the last minute
  • Nobody watching the real output

04 After

Most of your audience watches after it ends.

Plan the deliverables before the day, so the crew records what you need.

The replay

The full programme, trimmed, on the page the audience watched, with a chapter per session. See how to record a live stream.

Clips

The key moments in landscape and vertical, cut while the event runs, so they publish the same day.

Audience data

Who registered, who watched, for how long, what they asked and where they left. See post-event analytics.

05 Hire or not

Do it yourself, or hire a production company?

Not every event needs a crew. The question is what a failure would cost.

Do it yourself when

Hire when

One presenter, one camera

A stage, a panel, or more than one camera

A small internal audience

Customers, press, investors or the public

A dropped stream is an inconvenience

A dropped stream is a reputational problem

Your connection is proven

The venue connection is unknown or shared

No remote speakers, one language

Remote guests, several languages or stages

A recording is all you need

Registration, attendee data and same-day clips

Ask any company the same four questions.

  • What happens if the internet drops?
  • Who is in the control room on the day?
  • Will we rehearse?
  • Where does the audience watch, and who owns the data?

More in our guide to choosing a broadcast production company.

Getting a scope

Three facts get you a scope.

Scope your event
  • The date, with rehearsal and any rig day
  • The venue, and the room or site
  • Who is watching, roughly how many, and where

We scope every stream against its run of show, not a package. See our live event streaming service.

FAQ

Questions we get asked.

What equipment do I need to live stream an event?

How do I live stream a conference?

Can I use the venue Wi-Fi to live stream an event?

How far in advance should I plan an event live stream?

How much does it cost to live stream an event?