Creative Broadcast Agency

Investor relations

Earnings call webcasts and AGMs. Investor events with no second take.

An earnings call webcast carries your results, your guidance and your board to shareholders and analysts in real time. It is the one webcast where a dropped stream or a missed question can become a disclosure problem. This guide covers the formats, the risks, a readiness checklist, and how a listed company should run one.

Reading time
6 min read
Updated
Updated
The answer

What is an earnings call webcast?

An earnings call webcast is a live broadcast of a listed company presenting its results. The CEO and CFO speak, the slides follow them, and analysts ask questions at the end. Investors watch on the company's investor relations page. A replay stays up afterwards, with the slides in place.

The same approach covers an investor webcast for a capital markets day and an AGM live stream for shareholders who cannot attend. The audience is small next to a product launch. The stakes are higher. Every word is part of the record.

If you already know the date and need a team to run it, see our webcasting services. If you are planning one for the first time, read on.

Formats

Four kinds of investor webcast.

Investor relations teams run four kinds of webcast. Each carries a different risk.

Earnings call

AGM and general meetings

Capital markets day

IPO and roadshow briefings

The risk

Why IR webcasts are different.

A marketing webinar that drops loses an audience. An earnings call that drops can lose the market's trust. Analysts are waiting to ask questions. Results are often published at the same moment. Every word on the call is part of the record.

That changes how the webcast is built. It needs a second path for the picture and the sound, a tested audio line for analysts who dial in, a moderator who controls the question queue, and a recording that is complete and kept.

Disclosure rules differ by exchange and regulator. Your company secretary and legal team decide what the rules require. Our job is to make the broadcast do exactly what they decided, every time.

AGMs

AGM live stream, virtual AGM or hybrid AGM?

Three words get used for the same meeting, but they ask different things of the broadcast. The difference is whether online shareholders only watch, or also take part.

FormatOnline shareholders canThe broadcast must carry
AGM live streamWatch the meetingPicture, sound, slides and a complete recording
Hybrid AGMWatch, ask questions and, where allowed, voteAll of the above, plus a moderated question route and a link to the voting platform
Virtual AGMAttend, ask and vote with no room at allAll of the above, with every speaker remote or in a studio

Whether a virtual or hybrid AGM is allowed, and whether online votes count, depends on your regulator and your articles of association. Your company secretary decides. We build the broadcast to match that decision, not the other way round.

Run of show

How an earnings webcast runs.

  1. Before the date

  2. Rehearsal

  3. On the day

  4. Live

  5. After

Readiness

A readiness checklist for results day.

Most of what goes wrong on an investor webcast is decided before anyone goes live. Settle these six points with your IR, legal and company secretary teams before the rehearsal.

Who can watch, and who can ask?

What is the clock?

Who screens the questions?

Who handles attendee data?

Who talks to whom if something goes wrong?

Who signs off?

RoleSigns off
IR leadRunning order, speaker preparation, question order
CFOThe numbers and any forward-looking statements
Legal or company secretaryDisclosure timing, replay release, attendee data
Broadcast leadTechnical readiness, second path tested, rehearsal complete
The checklist

What to ask a production partner.

Five questions that separate an IR-ready team from a general events crew.

What is your second path?

How do analysts ask questions?

Who controls the slides?

Can you run it in Arabic and English?

What do we keep?

Our part

What we bring to a results day.

We are production professionals who build the tools we use. We bring the same discipline to an earnings call that we bring to a live broadcast with ministers on air. We ran the stand-up interview broadcast position at IRENA. Ministers were on air with a broadcast cut inside three minutes.

For a slide-led presentation, the replay matters as much as the live. We delivered a two-day, eleven-session live broadcast for a global fragrance house, with slide-synced replay published per session.

To plan your next results webcast or AGM, start with our webcasting services. New to the format? Read what is a webcast.

FAQ

Questions we get asked.

What is an earnings call webcast?

Can anyone listen to an earnings call?

Can an AGM be webcast?

Should an earnings call be audio or video?

Where should the replay live?

Tell us the results date and who needs to hear it.

We scope every investor webcast against its run of show, with your IR team.

Scope your event