Creative Broadcast Agency

Investor relations

Investor relations webcasts. Earnings calls and AGMs with no second take.

An investor relations webcast carries your results, your guidance and your board to shareholders and analysts in real time. It is the one webcast where a dropped stream or a missed question can become a disclosure problem. This guide covers the formats, the risks, and how a listed company should run one.

Reading time
4 min read
Updated
Updated
Formats

Four kinds of investor webcast.

Investor relations teams run four kinds of webcast. Each carries a different risk.

Earnings call

AGM and general meetings

Capital markets day

IPO and roadshow briefings

The risk

Why IR webcasts are different.

A marketing webinar that drops loses an audience. An earnings call that drops can lose the market's trust. Analysts are waiting to ask questions. Results are often published at the same moment. Every word on the call is part of the record.

That changes how the webcast is built. It needs a second path for the picture and the sound, a tested audio line for analysts who dial in, a moderator who controls the question queue, and a recording that is complete and kept.

Disclosure rules differ by exchange and regulator. Your company secretary and legal team decide what the rules require. Our job is to make the broadcast do exactly what they decided, every time.

Run of show

How an earnings webcast runs.

Before the date

Rehearsal

On the day

Live

After

The checklist

What to ask a production partner.

Five questions that separate an IR-ready team from a general events crew.

What is your second path?

How do analysts ask questions?

Who controls the slides?

Can you run it in Arabic and English?

What do we keep?

We go through each of these, and more, in our IR broadcast readiness audit.

Our part

What we bring to a results day.

We are production professionals who build the tools we use. We bring the same discipline to an earnings call that we bring to a live broadcast with ministers on air. We ran the stand-up interview broadcast position at IRENA. Ministers were on air with a broadcast cut inside three minutes.

For a slide-led presentation, the replay matters as much as the live. We delivered a two-day, eleven-session live broadcast for a global fragrance house, with slide-synced replay published per session.

For a public results webcast, start with our webcasting services. For a private meeting gated to your own people, see corporate webcasts and town halls. New to the format? Read what is a webcast.

FAQ

Questions we get asked.

What is an earnings call webcast?

Can anyone listen to an earnings call?

Can an AGM be webcast?

Should an earnings call be audio or video?

Where should the replay live?

Tell us the results date and who needs to hear it.

We scope every investor webcast against its run of show, with your IR team.

Scope your event