InfoComm EDGE Collective: three live scenarios, cut to the main stage.
ICOM commissioned us on behalf of AVIXA for InfoComm EDGE Collective 2026: 3 November, Address Sky View, Dubai. We filmed the build, cut a show film overnight, and put every live scenario on the main stage screen.
An executive experience. And content for 2027.
AVIXA wanted an invitation-only executive experience. Three connected environments: Engagement and Learning, Command and Control, Operational Collaboration. Scripted disruption scenarios ran inside them, live.
The content had to promote a larger 2027 edition. ICOM commissioned us on AVIXA's behalf. The event page has the full programme.
- 3
- 4
- 8 h 28 m
The scenarios happen in a room. The whole floor has to see them.
Each scenario plays out on control-room walls, desks and a touch table. The main stage needed to see it too, as it happened.
So the day needed a broadcast: every scene cut live to the main stage screen. And it needed a story that lasts past the day, on film.
A broadcast and a story, from one team.
We built it into one broadcast and one story.
The build, filmed
We filmed the venue build and ran time-lapse cameras over it.
A show film, overnight
On show morning we cut interviews, partner footage and the time-lapse into one film. It played on the main screen between sessions.
Partner films and interviews
Two partner films, and interviews with AVIXA's leadership, filmed before the day.
Eight cameras, one programme
Six robotic cameras and two operated cameras on the live cut. Every camera recorded all day.
Three scenarios. Four times live.
The day ran in three states: business as usual, conference and trigger. On a trigger, the main screen took our live cut of the scenario, scene by scene.
Connected Response, Finding What Matters and Continuity Under Pressure each ran live. The first two ran again in the afternoon. Four trigger events, all on programme.
Connected Response 
Finding What Matters 
Continuity Under Pressure
In AVIXA's words, on the day.
We recorded short interviews as the day closed.
We've actually told a story in real time of how AV enables a real-world problem to be solved.
What amazed me was the power, the power of the story and how well it landed with the audience.
I'm overjoyed to see so much work that everybody has made over the past three years come to such a beautiful reality with such positive feedback from everybody here.
The same standard, on other stages.
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