Creative Broadcast Agency
Webcast production

Webcast production for events that cannot fail.

Broadcast-grade webcasting for board meetings, AGMs, investor days, town halls, and ministerial addresses. One presenter to thousands of shareholders, staff, or delegates. Audit-logged. Chain-of-custody recording. Redundant paths.

300+
Events delivered
99.99%
Uptime across 300+ events
170
Nations reached (IRENA)
13 days
Gavel-to-gavel at COP28
What's included

What we deliver on every engagement

Board meetings, AGMs, investor days, earnings calls, town halls, executive addresses

Broadcast cameras and professional audio, not laptop webcams with built-in mics

Chain-of-custody recording with timestamped audit log for regulated industries

Redundant uplinks (fibre primary, bonded 5G secondary, Starlink tertiary where required)

Webcast is not a webinar

One presenter. Thousands of viewers. The stakes are different.

A webinar is a marketing tool: interactive, up to eight speakers, chat and polls open, energy driven by the presenter and the audience together. Different production discipline.

A webcast is a broadcast: your CFO delivers quarterly guidance. Your CEO addresses ten thousand staff on Monday morning. Your board secretary reads the resolutions at the AGM. The audience listens. They do not typically talk back. What matters is that the signal holds, the recording is defensible, and the transcript is accurate to the word.

Buyers who ask for "a webinar" and describe a shareholder-facing AGM are actually asking for a webcast. Different production discipline, different pricing, different audit posture. This page is for the second group.

Why webcasts fail

Three failure modes we have seen before we get the call.

One, the connection dropped mid-address. Single-uplink venue. No backup. The CEO restarted the speech from a hotel room ten minutes late. Redundant connectivity is not an upsell for a webcast; it is the price of entry.

Two, the recording did not save cleanly. Regulators ask for the archive six months later. The recording is on a laptop that has since been reformatted. Chain-of-custody recording — ISO capture per source, timestamped, retained per your policy — is the difference between a compliance response and a compliance breach.

Three, the audience saw a Zoom grid. Broadcast presentation is not a video call. Full-frame speaker shot, branded graphics, on-screen name and title, matching-brand slide rendering. If the recording ends up on your investor relations page, it needs to look like your investor relations page produced it.

How it runs

The rehearsal, the live, the archive.

Pre-event, T minus 24 hours. Full technical rehearsal with the actual presenter, in the actual room or from the actual remote location. Audio calibrated. Video framed. Backup routes tested by dropping the primary uplink and confirming failover. Slide deck loaded and reviewed frame by frame.

Live. Producer runs the show from a control room. Director cuts between camera angles. Graphics operator triggers lower thirds, brand overlays, and transitions. Compliance monitor confirms every recorder is running, every uplink is stable, every backup is standing by. If the primary uplink drops, the secondary picks up mid-frame — the audience sees no interruption.

Post-event, T plus 24 hours. Master recording delivered per retention policy. Timestamped audit log for regulated delivery. Transcript delivered where required. On-demand replay page live for the on-demand audience. Attendance and engagement data delivered where the audience is opted in.

Under the hood

Specification.

Technical specification

Capture. Multi-camera HD or 4K per speaker location. Broadcast-grade audio per source. Confidence monitor visible to the presenter. IFB return feed for producer-to-presenter communication.

Presenter portal. Browser-based remote-speaker interface where a presenter needs to join from an office, home, or venue away from the main control room. No app install. Sub-400ms latency. Automatic audio normalisation. Backup phone-in line per presenter as a failsafe.

Mix. Live vision mixer, dedicated graphics operator, brand-matched lower thirds and transitions. Slide ingest direct from PowerPoint or Keynote, rendered at broadcast resolution. Compliance overlay (timecode, source label) available on ISO recording for audit.

Delivery. Platform-agnostic output: Zoom Webinar, Microsoft Teams Live Events, Vimeo, custom RTMP to your investor-relations page, or a CBA-hosted branded portal. Redundant encoders with automatic failover to secondary CDN.

Chain-of-custody recording. ISO record per source plus program mix, timestamped and retained per your policy. Options: delivered to your S3, Azure Blob, or Google Cloud Storage bucket; held in CBA-managed storage with SSO-gated access; or on-premise via physical media for maximum-security briefings. Access logs attach to every viewer event.

Bandwidth and uplink. Fibre primary, bonded 5G secondary, Starlink tertiary where required. Triple-redundant uplink on every production. No single point of failure reached the audience across 300+ events at 99.99% uptime.

FAQ

Questions we get from buyers before they book

What is the difference between a webcast and a webinar?

A webinar is interactive — up to 8 speakers, chat, polls, Q&A treated as core mechanics. A webcast is broadcast — one or two presenters, audience listens rather than talks back, and audit posture matters (chain-of-custody recording, retention policy, transcript accuracy). If the event is an AGM, an earnings call, an investor day, a board briefing, or a ministerial address, it is a webcast.

Do you handle AGMs and investor days?

Yes. Sovereign Compliance tier covers audit-logged operator actions, shareholder verification integrations, chain-of-custody recording, SOC2 / ISO27001 posture (roadmap for full certifications 2026-2027), and 24/7 SLA with named escalation. Established for federal-tier buyers and regulated financial services. Book an IR Broadcast Readiness Audit to walk through your specific compliance profile.

How quickly can you run a webcast?

Standard turnaround is 5 to 7 working days from brief to broadcast. Shorter timelines are possible with a quote adjustment. We have run same-week builds for urgent regulatory announcements.

How many concurrent viewers can you support?

10,000 concurrent on a standard setup. Higher on request. We delivered 198-country broadcasts at COP28 and 170-nation broadcasts at IRENA.

Can we keep using our own platform (Zoom, Teams, IR page)?

Yes. Platform-agnostic output. We produce the broadcast and send a clean feed to Zoom Webinar, Microsoft Teams Live Events, Vimeo, your investor-relations page, or a CBA-hosted branded portal. Your audience sees your brand, not ours.

What do we get for compliance and audit?

Chain-of-custody recording — ISO capture per source plus program mix, timestamped and retained per your policy — with a full audit log of every operator action during the live event. Options for storage location: your S3, Azure Blob, or Google Cloud Storage; CBA-managed with SSO-gated access; or on-premise via physical media for maximum-security briefings. AES-256 encrypted delivery on all feeds when required.

Can you produce webcasts for regulated industries?

Yes. IR (investor relations), banking, insurance, government, and healthcare are common buyers. Sovereign Compliance tier includes region-locked deployment where data cannot leave your regulatory jurisdiction. Named escalation contacts on 24/7 SLA.

What if the stream fails during the CEO address?

It will not. Redundant paths, automatic failover, 5G bonded backup. Across 300+ events at 99.99% uptime — including COP28 (13 days gavel-to-gavel, zero downtime, 198 countries) and IRENA (72 hours continuous, 170 nations) — we have not lost a stream. The engineering is boring on purpose. If we ever do lose one, our SLA credits you and we run the next event on us.

Your event deserves production that performs.