IR broadcast readiness audit.
Marketing webinars and IR broadcasts are not the same product. A missed question in a marketing webinar is a lost lead. A missed disclosure in an AGM is a regulator call. This audit walks through the 14 points we check with investor relations teams before their first broadcast, from authentication to bilingual delivery to post-event evidence retention. If it feels onerous, that is the point.
A marketing webinar and an IR broadcast are not the same product.
Marketing webinars tolerate risk. A dropped connection costs you a lead. A fumbled slide costs you a second of credibility. Nothing gets escalated to the General Counsel.
An investor call, AGM, earnings broadcast, or fund announcement operates under a different regime. The failure modes include regulatory intervention, market-sensitive disclosure outside an approved window, unauthenticated attendees hearing inside information, and permanent archival that can be subpoenaed. Production has to harden against those, not just for video quality.
This is the 14-point audit we run with IR teams before they go live with us for the first time. If the answers aren't yes across the board, we don't broadcast.
What we verify before an IR broadcast
Authentication
Registration validates against a pre-approved invite list. Email verification is not enough. Two-factor or tokenised link minimum for shareholder or analyst audiences.
Disclosure window control
Broadcast go-live is clock-aligned to the exchange disclosure window. Recording release and press distribution gated on the same clock.
Q&A moderation discipline
Live questions pre-screened by IR and General Counsel before they reach the speaker. No open chat. No unmoderated floor.
Bilingual delivery (Arabic / English)
Simultaneous interpretation with proven interpreters, not machine captioning. Two independent language channels. Regional GCC audiences expect this.
Recording retention
Archival to a regulator-acceptable storage class with chain-of-custody evidence. Retention term matches your jurisdiction's requirements.
Geographic reach logging
Who watched from where. Required for some regulators. Always useful for IR planning.
Redundancy
Dual encoders, dual bonded connections, secondary CDN. If primary fails mid-broadcast, failover happens without viewer interruption.
Time synchronisation
NTP-locked timecode across all systems. Required for regulatory evidence and for accurate disclosure-window alignment.
Watermarking and fingerprinting
Optional for sensitive broadcasts. Identifies the source of any leaked recording.
Transcript accuracy
Official transcript delivered within 24 hours, reviewed by your IR team, released only after sign-off. No auto-generated captions in the official record.
Attendee list handling
PII handled under your data residency rules. No attendee list leaves the production environment without GC sign-off.
Pre-broadcast dry run
Full dress rehearsal with all speakers, interpreters, moderators, and IR team at least 48 hours before go-live.
Post-event evidence pack
Recording, transcript, chat log, attendee list, Q&A log, time-stamped failover log. Archived for your audit trail.
Escalation protocol
Named IR contact, GC contact, and broadcast engineer. Communication channels agreed. If something goes wrong, everyone knows who talks to whom.
The three headlines you don't want.
Every point in the audit above exists because at some point in the last five years, someone got hit with one of these three outcomes. Listed here so your team understands the stakes, not for fear.
Disclosure out of window
Broadcast went live two minutes before the approved disclosure time. Minor for press. Major for a regulated market. Regulator asks. GC spends a month responding.
Unauthenticated attendee in private call
Shareholder-only Q&A had an open link somehow shared. A journalist joined. A market-sensitive comment got reported before the company intended. Authentication is not optional.
Mid-broadcast failure, no failover
Primary encoder failed, no secondary path. Broadcast went dark for 11 minutes during the CFO's remarks. Re-broadcast wasn't an option because the Q&A had started. Redundancy is the difference between a rough evening and a PR response.
Who has to sign off, before go-live.
| Role | Sign-off |
|---|---|
| IR Lead | Content accuracy, speaker prep, Q&A curation |
| General Counsel | Disclosure alignment, transcript release, attendee handling |
| Compliance | Archival, retention, jurisdiction-specific rules |
| CFO | Final content sign-off on numbers, forward-looking statements |
| Broadcast engineer (CBA) | Technical readiness, redundancy tested, failover drilled |
If this audit feels onerous, that's the point.
Marketing webinars run on speed and agility. IR broadcasts run on certainty and evidence. The two production patterns are not interchangeable, and a partner who doesn't know the difference is a risk vector, not a vendor.
If you're planning an AGM, earnings call, or investor event for the first time, we run this audit as a one-hour session before any proposal is issued. Book the call first. The quote comes after the risk picture is honest.
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