Virtual sets. Real production value. No set build.
Green screen and augmented reality production for virtual sets, branded environments, and AR-enhanced presentations. Eliminates physical set construction costs while delivering broadcast-grade visual polish.
- Game engine
- Real-time
- 4K
- Studio
What we deliver on every engagement.
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Real-time green screen keying with broadcast-standard chroma processing
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Virtual set design: branded environments, virtual stages, AR overlays
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Real-time game-engine integration for photoreal AR elements and talent interaction
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Full talent preparation: chroma-safe wardrobe guidance, eye-line markers, cue integration
A physical set costs AED 80,000. A virtual set costs a weekend of design.
Virtual production went from niche to mainstream when real-time game engines (Unreal, Unity) crossed the quality line. A virtual set now renders at broadcast resolution with photoreal lighting, accurate camera parallax, and talent that actually appears to be in the environment. The physical set build it replaces would have cost weeks and tens of thousands.
For CBA clients, virtual sets unlock event formats that were cost-prohibited by physical staging. Custom-branded news studios, product reveal environments, client-branded virtual cityscapes, virtual sponsor lounges for hybrid events. Design the world in software, render it live, key the talent in, broadcast.
AI keying has matured, and green screen is less mandatory than it was. CBA tests every venue before quoting, because the right answer depends on the lighting, talent wardrobe, and motion profile.
Four formats where virtual production pays off.
- Corporate "newsroom" broadcasts, internal town halls with a premium editorial feel, investor updates staged in a custom environment. Host stands in a branded virtual studio that would cost 5x to build physically.
- Virtual environments that showcase the product in a setting that matches the brand story. Launch the new car in a virtual desert. Launch the new watch in a virtual art gallery. Cheaper than building, faster than filming on location.
- Virtual sponsor lounges where remote delegates can visit in a branded 3D environment. Sponsors get exposure that online-streaming formats cannot otherwise deliver.
- Training content, product demos, executive briefings staged in environments that visually reinforce the message. Works particularly well for technical subjects where the virtual environment is the teaching tool.
Specification.
- Real-time chroma keying with broadcast-standard spill suppression, edge detail, and transparency handling. Green or blue screen depending on wardrobe. AI keying available for venues where green screen is not practical.
- Real-time game-engine virtual sets, custom-designed per brand. Photoreal lighting matched to talent lighting in the physical studio. Camera tracking integrated so the virtual set pans and zooms with the physical camera.
- Real-time graphics and 3D objects rendered into the broadcast feed. Product models rotating in space, data visualisations, animated branded elements. Tracked to camera so they appear anchored in the scene.
- Optical or mechanical camera tracking integrated with the render engine. Sub-frame accuracy so talent and virtual elements share the same perspective.
- A chroma set built in a studio or on location, with sufficient lead time and a venue audit (lighting and space requirements are specific).
- Live to broadcast, or recorded for post-production. Output in 1080p or 4K HDR. Compatible with every streaming and broadcast destination.
Corporate video production
Corporate video production in Dubai by a live broadcast crew. Brand films, event films, leadership video, interviews and social cuts, scripted to delivery.
Learn moreCorporate webcasts and town halls
Produced webcasts for town halls, AGMs, earnings calls and board briefings across the GCC. Gated to your people through your own identity provider, with an engagement report afterwards.
Learn moreMulti-camera production
Professional multi-camera video production for events, broadcasts, and corporate videos. Up to 12 cameras, 4K output, MCR vision mixing. Dubai and GCC.
Learn moreWhat buyers ask before they book.
Do we need to shoot in your studio or can you come to us?
Either. We build the chroma set in a studio or at your location. On-location needs sufficient lead time and a venue that can take the lighting and space requirements. A studio is usually faster and cleaner.
How long does it take to design a custom virtual set?
2-4 weeks for a bespoke virtual set built from scratch. 3-5 days if adapting from an existing template (branded news studio, generic corporate environment). Brand kit, reference imagery, and a design review cycle are required for bespoke builds.
Can talent interact with virtual elements?
Yes. AR objects can be placed in the scene and talent can reach toward them, stand in front of them, or walk around them, depending on the tracking setup. For fast-moving or complex interactions, pre-rehearsal is essential to block the movement.
What about AI keying without green screen?
Current AI keying is production-ready for fixed-frame broadcasts with predictable lighting. It still struggles with reflective suits, fast motion, and mixed lighting. CBA will advise case-by-case whether green screen or AI keying fits the event.
Does this integrate with live streaming or is it recording-only?
Both. Virtual production outputs a live feed that streams to any destination, or records to ProRes master for post-production. Live streaming is the more common use case for corporate events.
Tell us what the set has to say, and where it will be seen.
We scope every virtual set against the brief, not a package.
CBA produces multicamera production services for shows where one angle is not enough.